Category Archives: SS12 Trends


Last Saturday I met a friend for brunch at the Bluebird in Chelsea, which meant strolling past the cluster of tempting stores that stretch the length of The Kings Road. I was running uncharacteristically early so I took the opportunity to kill some time in ASH, checking out the wedge trainers that are atop everybody’s wish list at the moment.

According to the buying team they’re selling in their thousands – the unexpected style bullseye of the summer – so there aren’t many sizes left at stockists or on the label’s own website. You can see where this is going, right? Yes, I ordered a pair. I was suckered into this totally mental trend like a true fashion victim. And do ya know what? I don’t even care!


If you’re inexplicably drawn to wedge trainers too then feast your eyes on this little lot…

Ash, COOLBIS Black Suede Womens Wedge Trainer, £169

ASOS, Ark Leather Ankle Boots, £85

DKNY, Heath Sneakers, £160

ALSO, Netz Trainers, £80

Guiseppe Zanotti, Leather Sneaker Wedge, $650

See by Chloe, Sneaker Style Ankle Boot, £310


I’m realising a long-time dream of mine this April – I’m jetting out to California to visit good friends in Los Angeles and San Francisco, and I’m slotting in an epic weekend at Coachella too.

Coachella is the ultimate festival in my opinion (fuck you, Glasto). The skies are guaranteed to be blue, the chances of getting your wellies stuck in eight inches of gloopy mud are nil and you’re almost certain to be shoulder-to-shoulder with half of Tinseltown. It’s also a hot spot for ‘festival style’ snappers – a golden opportunity for bloggers to get Fashion Week levels of attention lavished upon them.

The location being the sun-drenched Californian desert, my staple UK festival attire of Hunters, a raincoat and trusty skinnies just ain’t gonna cut the mustard. Temperatures of up to 30ºC demand floaty blouses, Aztec-print shorts and tassel-embellished cross-body bags; a wardrobe befitting of Nicole Richie – the poster child of how festival dressing should be done, Cali-style.

That’s why I’ll be needing all these pieces from her new Winter Kate lookbook ASAP. Especially the top left dress please, thank you.


Alexander Wang’s pared-back Americana sportswear aesthetic has been a peripheral trend for a few seasons now, making a notable impact on the catwalks that never quite trickling down to the high street. Things are about to change however; SS12 will be the season the sporty trend really hits its stride.

Isabel Marant is leading the charge this time with American football jerseys and track pants, as well her very controversial Willow wedge trainers (like Marmite in their ability to divide opinion).


Three thoughts went through my mind the first time I picked up on short suits as a SS12 trend: firstly, how in the name of all that is good and holy have designers found a way to make corporate cute? Secondly, isn’t it interesting that celebs have been rocking this ensemble at press junkets and on red carpets as a modern alternative to the dress? And thirdly, where can I find one?

Yes, the short suit (or is it the shorts suit?) is in the midst of a huge resurgence and will be saturating all your favourite stores come Spring. I’ve been clocking them at various press days over the last month and so far the stand-out winner is this one by ASOS (possibly because it’s neon pink too, which is my favourite hue of the moment).