Category Archives: Label Love

LABEL LOVE: HERMIONE DE PAULA

I met Hermione de Paula backstage at her very first solo in the Freemason’s Hall as part of Vauxhall Fashion Scout. I was just starting out in fashion journalism at the time, assisting Melanie on the FEAL blog, and she was just finding her feet in the world of design, but it was clear to everybody (including Daphne Guinness, who praised her pieces as nothing short of ‘magnificent’) that her gift for prints was inimitable.

Fast-forward a few years and the girl’s doing great. She’s giving us soft florals which are beautiful but never syrupy sweet, in a multitude of wearable cuts. My favourites from this season’s collection? The track-style silken shorts…

Buy them from Avenue32.com

LABEL LOVE: WINTER KATE

I’m realising a long-time dream of mine this April – I’m jetting out to California to visit good friends in Los Angeles and San Francisco, and I’m slotting in an epic weekend at Coachella too.

Coachella is the ultimate festival in my opinion (fuck you, Glasto). The skies are guaranteed to be blue, the chances of getting your wellies stuck in eight inches of gloopy mud are nil and you’re almost certain to be shoulder-to-shoulder with half of Tinseltown. It’s also a hot spot for ‘festival style’ snappers – a golden opportunity for bloggers to get Fashion Week levels of attention lavished upon them.

The location being the sun-drenched Californian desert, my staple UK festival attire of Hunters, a raincoat and trusty skinnies just ain’t gonna cut the mustard. Temperatures of up to 30ºC demand floaty blouses, Aztec-print shorts and tassel-embellished cross-body bags; a wardrobe befitting of Nicole Richie – the poster child of how festival dressing should be done, Cali-style.

That’s why I’ll be needing all these pieces from her new Winter Kate lookbook ASAP. Especially the top left dress please, thank you.

LABEL LOVE: FINDERS KEEPERS

The label on everybody’s lips at the moments seems to be Australian-based Finders Keepers. It’s been about for a couple of years now and, as seems to be the trend with Aussie brands, it’s ultra attuned to the fashion zeitgeist.

Finders Keepers’ USP is fast fashion; a new collection every month in fact (and you thought Karl Lagerfeld could churn them out). But banish all thoughts of Primarni, because these designs offer a high-end feel at a surprisingly affordable price point.

I’ve ordered the piece in the centre – the black dress with the cut out detailing. If you like what you see make sure you track them down at Harvey Nics asap.

LABEL LOVE: GRYPHON

My shopping habits have really changed lately – I think I finally get the concept of quality over quantity, which means less Topshop & ASOS (as much as I love them) and more smart buys from Outnet and the Net-a-Porter sale.

My latest fixation? New York-based label Gryphon. Set up by a former Vogue writer Aimee Cho, these quirky pieces are really striking a chord with me - hence, two purchases in the last month! Yes, I will be surviving on baked beans and toast for the rest of August…

*UPDATE

The skirt arrived!