Monthly Archives: December 2010

SS11 TREND OBSESSION: REAL FLORALS

No surprises for guessing that florals will be big yet again for Spring / Summer 2011. The touch that makes them exciting this time around is a new element of hyper-reality. We won’t be wearing flowery prints next season, but oversized corsages, petals, embellished foliage and sewn on bouquets.

DON’T MISS THESE SAMPLE SALES

Don’t forget yourself when you’re out Christmas shopping this year. There are hundreds of sample sales happening at the moment – here are a few you shouldn’t miss:

What: Ash & L.A.M.B.
Why: Prices from £25.
When: Today, 11:30 a.m.-7 p.m.
Where: 77 Great Titchfield St., W1W 6RF.

What: La Perla
Why: Up to 80 per cent off lingerie, swimwear, nightwear, hosiery and fragrances.
When: Today & Thurs., 10 a.m.-6:30 p.m.
Where: Hornvale Ltd, 22 Newman St., W1T 1PH.

What: Rainbow Wave Showroom
Why: Discounted clothes and accessories from designers including J Brand, Deepa Gurnani, Enza Costa Rogue and Hockley.
When: Today, 12:30-7:30 p.m.; Thurs., 11 a.m.-7 p.m.
Where: 15 Flood St., SW3 5ST (020 7352 0002).

What: Sara Berman
Why: Up to 75 per cent off
When: Today & Thurs., 10:30 a.m.-7:30 p.m.
Where: James Cameron House, Studio 3, 12 Castlehaven Rd., NW1 8QW.

What: Bodyamr
Why: Up to 80 per cent off draped gowns, body-con dresses, jumpsuits and glam eveningwear.
When: Today-Fri., 11 a.m.-6 p.m.
Where: 7 Coptic St., WC1A 1NH (020 7691 2085).

What: American Retro & Zoe Tee’s
Why: Up to 90 per cent off
When: Today-Fri., noon-7 p.m.
Where: Brand Apart, 5a Noel St., W1F 8GE (020 3230 1050).

What: Twenty8Twelve
Why: Up to 75 per cent off
When: Today, 2-6 p.m.; Thurs. & Fri., noon-7 p.m.; Sat., 10 a.m.-6 p.m.
Where: 99c Talbot Rd., W11 2AT.

What: Day Birger et Mikkelsen
Why: Up to 70 per cent off clothing and accessories from current and previous seasons.
When: Thurs., 10 a.m.-4 p.m.
Where: The Toll House, Delamere Terrace, W2 6ND (020 7432 8088).

What: Atelier Swarovski
Why: Jewellery and accessories including collaborations with Karl Lagerfeld, Holly Fulton and Marios Schwab.
When: Fri., 10:30 a.m.-6 p.m.
Where: 21 Sackville St., 2nd flr., W1S 3DN (020 7255 8409).

What: Issey Miyake
Why: Up to 70 per cent off
When: Fri., noon-7 p.m.; Sat., 10 a.m.-5 p.m.
Where: The Music Room, 26 S. Molton Ln., W1K 5LF.

What: Sam Ubhi
Why: Up to 80 per cent off
When: Fri., 5-9 p.m.; Sat., 10 a.m.-6 p.m.; Sun., 11 a.m.-6 p.m.
Where: 12 Glenburnie Rd., SW17 7PJ (020 8767 5533).

What: William Tempest
Why: Ready-to-wear clothing from £30.
When: Fri., 10 a.m.-8 p.m.; Sat., 10 a.m.-6 p.m.
Where: Tomorrow Ltd., 188 St. John St., EC1V 4JY.

What: Handwritten by Tanya Sarne
Why: Clothing from £15.
When: Fri.-Sun., 11 a.m.-7 p.m.
Where: 1- 3 Middle Row, W10 5AT (020 8962 9600).

What: Playful Promises
Why: Up to 75 per cent off lingerie by designers including Ayten Gasson, Ell & Cee and Kiss Me Deadly.
When: Fri., Sat. & Mon., 11 a.m.-7 p.m.; Sun., noon-6 p.m.
Where: 136 Bethnal Green Rd., E2 6DG (020 3222 0615).