HOW TO SPOT A TREND

I got an email from Emerald Street last week that I feel compelled to share.

For all those aspiring fashion editors out there looking to hone their trend-spotting skills, here’s how it’s done…

WATCH AND LEARN

Spotting a trend is down to practise. “It will suddenly click for you,” says Stylist’s fashion director Alexandra Fullerton. “You’ll notice you’ve been seeing a lot of one thing.” For freelance fashion writer Lauren Cochrane, “It’s worth keeping tabs on anything you see more than three times.”

WATCH TRENDSETTERS

“Look at certain collections during the Fashion Weeks,” says Lauren. “Prada, Balenciaga, Céline and Christopher Kane are very influential.” Luisa De Paula, buying and merchandising director at My-wardrobe, adds: “We look at blogs and the street to see what people are wearing in real time.”

EXPECT TWISTS ON THE EXPECTED

“You will often have an idea of what’s coming up,” says Alex. “Spring/summer shows almost always feature white. The trick is to spot how it’s being done differently this year.” The mid-season pre-collections are also a good indicator of what may appear on the catwalks.

WILL IT CATCH ON?

Not every next big thing is warmly embraced by us, the buying public. “It has to translate into real life,” says Luisa. “A trend can look fabulous, but it won’t be loved if it means having to wear heels from morning to night, or if it means you can’t carry a bag.” Ask yourself, can you run for the bus in it?

SEEK ECCENTRICITIES

“It’s the sudden flash of the unexpected that often becomes big,” says Lauren. “A great example now would be Prada’s hot-rod shoes: something new and exciting that makes people sit up.” An item like that can often be one of the most copied when the high street catches on.

MULBERRY UNVEILS NEW BAG – ‘THE DEL REY’

So, this just in, it seems Lana Del Rey is Mulberry‘s latest muse. The label made the announcement  last night, just before the lights went down for its AW12 show, via Twitter (how else?).

Emma Hill explained ‘I love Lana’s nostalgic references to bygone glamour and the fact that her look is retrospective yet so modern. This inspired us to create a bag that was timeless, refined and elegant, yet with a beautiful practicality that would suit any woman. We love its perfect proportions and effortless simplicity.  As soon as the sketches were completed it felt so familiar, loaded with classic Mulberry heritage DNA.’

Of course the singer got a front row seat to see her namesake bag make its catwalk debut…

After writing a feature on her last week for SheerLuxe I’ve become somewhat of a fan. However you feel about the music she’s irrefutably one of the most intriguing pop stars out there at the moment. But does she deserve to be the new Alexa? The jury is still out in that one.

STYLE INSPIRATION: FASHION WEEK AW12

Ok, is it just me or is this girl majorly rocking her Yankees baseball cap? This is a perfect example of the way one cool girl can totally change your perception of what’s stylish.

It’s all about the confidence. Believe you look good and so will everybody else.

(From Refinery29.com)

A jacket like this one is top of my wish list this season. It’s a nod to Chanel’s signature cardi-jacket but with flashes of neon.

(From Jak&Jil.com)

A glance at the front row this February is enough to confirm that printed trousers are going to be the essential buy of Spring / Summer. I love these, especially paired with an army-green jacket (which is fast usurping black as the base colour of my wardrobe)

(From TheSartorialist.com)

Taking pastels to new heights! I love that she’s even dip-dyed her hair a shade of icy blue.

(from NicelyTurnedOut.com)

There’s a lot of editorial out there trying to suggest which ‘statement pieces’ you should invest in, but I’m always in favour of an eye-catching jacket or coat. You wear them more than any other piece in your wardrobe so make yours a good’un, like this Balenciaga creation.

(From Jak&Jil.com)

 An oversized Celine bag in neon. THE. DREAM.

(From Refinery29.com)

 More icy blue, this time paired with white. It doesn’t get much more of-the-moment than this. Not convinced by the gloves or socks though, but I suppose a girl’s gotta stay warm.

(from FaceHunter.Blogspot.com)

Awesome use of colour. There’s a definite Peruvian vibe going on here.

(From Refinery29.com)

We’ll finish like we began – with another amazing hat. Wide brims are the way forward when it comes to headwear this season.

(From Refinery29.com)

THE NIGHT WE MET ANNA DELLO RUSSO

When it comes to fashion icons there are two distinct camps. On the one hand you’ve got Kate Moss and Erin Wasson, with their laid back cool-girl city styling, on the other you have Lady Gaga and Anna Dello Russo – perpetually overdressed, wonderfully eccentric and utterly fascinating.

Last night the Editor at Large of the most outrageous Vogue of them all, Vogue Japan, was at the V&A for a Q&A session hosted by Gianluca Longo. As expected, the lecture theatre was packed to the rafters with journalists, stylists, bloggers and young designers, all waiting with baited breath to hear the inimitable style star speak.

First and foremost, I’m sure you want to know all about her outfit. Picture this: thigh-high, peep-toe boots; a leather pinafore dress thick with embellishment (think Xena the Warrior Princess); a silver bauble headdress; and YSL’s ostrich feather coat (the same one she wore to Marc Jacobs’ AW12 show last week). Perfectly Anna.

It would take me forever to cover all the pearls of wisdom that came out of her mouth, so I’ve condensed it for you into a few inspiring sound bites.

‘I’m often quoted as saying “I don’t want to be cool, I want to be fashion’. To many people cool means thoughtless and not try-hard, but I think style is about expressing yourself. Don’t be lazy!’

‘Getting dressed is like preparing a table of food – you want it to be full to the brim. I love glamour, excess and maximalism. Why reserve sequins and extravagance for the evening? Wear your best dress in the day time too’

‘A blogger is a cross between a paparazzi and a journalist. They offer a new view and turn the camera on the people – the editors, the buyers – who are the tastemakers. They are not afraid to communicate what’s really going on fashion, with no agenda other than their passion’

‘Put on a high heel, go outside and everything will change’

‘Fashion is a fierce industry. If you want to succeed you must be determined – never miss a season, be on duty always and keep your eyes fresh. Put in 10-hour days if that’s what it takes’

‘My biggest challenge in this industry is not to get old. And I don’t mean ageing – I mean adapting to change. I didn’t have the first clue about what a blog was when I first started mine, now it gets 25,000 hits a day’

‘Of course I’ve made a faux pas, it’s part of the process! Take a risk, be ridiculous, provoke. Express something new’

‘Dressing up is my job now. I plan all my Fashion Week outfits six months in advance and change five times a day while covering the shows – usually when I’m being shuttled from one to the next by my driver’

‘Fashion is ageless. It’s not about what you are but how you feel. Experiment and try new things’

‘My style is schizophrenic. I wear masculine tailoring by designers like Ermenegildo Zegna to menswear shows’

‘The last time I counted I had 4,000 shoes. I never wear the same thing twice, but if I think it will still be an incredible piece in a few year’s time then I archive it in storage. Maybe one day I’ll do something with my collection’

I’m not always dressed up. When I go to yoga in the morning I wear leggings and a little top and when I walk my dog I’ll be in jeans. But I’m a firm believer that high heels create your attitude. I’d rather go barefoot than wear a flat’

After the talk finished we were offered free beer and canapés in one of the adjoining gallery rooms. We gossiped and drank until the museum emptied, then made our way outside. And who should we happen to run into…

Anna’s greatest fashion hits: